“Today, we’re announcing updates for Search ads query matching and brand controls.” It’s been a while since one sentence from Google elicited such a positive reaction from the PPC community. Last ...

Earlier this year, at Google’s I/O annual developer conference, the company introduced a new AI milestone called Multitask Unified Model, or MUM. This technology can simultaneously understand ...

How might Google use entities to better interpret search queries? SEO expert Bill Slawski shares information from a recent patent. A new patent from Google dated December 28, 2021, focuses on how to ...

Google’s Gary Illyes published an new How Search Works video that gave an inside look into how search queries are interpreted and ranked. Gary’s presentation shows an outline of the ranking process ...

Wired had a piece named How Google Alters Search Queries to Get at Your Wallet. That piece wrote, "Google just flat out deletes queries and replaces them with ones that monetize better." Danny ...

What is Query Deserves Freshness? Query deserves freshness (QDF) is a part of Google’s algorithm that prioritizes newer content in search results when a searched topic is trending, rapidly evolving, ...

Content gap analysis queries (4): Representing a broader class of content-related queries, which Google doesn’t handle but ...

After more than four years in development, a new feature that suggests queries as letters and words are typed into Google Inc.’s search engine is being rolled out over the next week. Google Suggest, ...

There may be a bug with the Google Analytics and Google Search Console integration. The queries report within Google Analytics (Universal Analytics 3) when you connect your Search Console profile now ...