In the case of Pages, the goal is the same. Facebook hopes the new call-to-action feature will help Pages drive “business objectives,” whether that’s getting more sales, more views, or any of the ...

When Facebook Chief Executive Mark Zuckerberg recently announced a "Like" button that publishers could place on their Web pages, he predicted it would make the Web smarter and "more social." What ...

It was summer 2007. Facebook was three years old and growing at a heady pace. Originally for college students, it had opened to the public the previous fall. Now it had 30 million users. What it ...

The internet wouldn't be the same without the Like button, the thumbs-up icon that Facebook and other online services turned into digital catnip. Like it or not, the button has served as a creative ...