Google is abandoning its homegrown SQL variant as the recommended default query language for its BigQuery service in favor of a new standard-compliant dialect in the works for the managed data ...

Google's new product changes add another valuable business intelligence integration in the marketplace. The best business solutions are like Jenga pieces — you need the right pieces to hold the stack ...

One key to efficient data analysis of big data is to do the computations where the data lives. In some cases, that means running R, Python, Java, or Scala programs in a database such as SQL Server or ...

Editor's note: The author, Pierre DeBois, will be speaking at next month's CMSWire Connect conference in Austin, Texas, on the subject of migrating from Universal Analytics to Google Analytics 4.