Roblox has taken the virtual world by storm. And if your child is a fan, getting them Roblox toys as a gift come Christmas or birthday season is a sure-fire win for any parent. They can assemble the ...

If you purchase an independently reviewed product or service through a link on our website, SheKnows may receive an affiliate commission. The phone rings. The voice on the other end asks, “Can Lucy ...

Mattel and Roblox Corporation unveiled a broader partnership to launch multiple standalone games on Roblox built around Mattel’s flagship brands, starting with a new Monster High experience arriving ...

PhatMojo has signed global toy rights to Grow A Garden, the gardening-themed Roblox phenomenon that recently set the highest concurrent player record in video game history. PhatMojo’s upcoming toy ...

This article was featured in One Great Story, New York’s reading recommendation newsletter. Sign up here to get it nightly. I’ve arrived in the middle of a vast expanse of what looks like green LEGO ...